Exploratory study, which seeks to investigate how people make use of pharmaceutical packaging and challenges to improve their design. In 2009 the news featured the case of a particular drug that was given to children as a purgative causing their death. Said medicine was poorly packaged. In Colombia, there are no studies in this regard, and in general, the needs of people regarding packaging and how their design can contribute to a better user experience are unknown. This exploratory study was done with 5 people chosen at random, they were asked to perform a series of tasks regarding two packages while wearing eye tracker glasses. The findings show a good amount of mistakes easy to make during the use of medications: people did not easily find indications of how the medication should be consumed and storage properly, users have difficulty identifying expiration dates on the packaging, there is a feeling of that information is hidden, users mention as a necessary improvement a redesign of the contraindications section, the packaging does not provide information on how the product should be discarded. The upper right area of these packages is relevant; it was observed in the eye-tracker that constant fixations were made in that area. Conclusion: more investigation is needed to rethink the current conception of the pharmaceutical product by integrating product characteristics, packaging and services involved at an early stage of the product conception process. In the near future is expected to follow paradigms such as QbD (Quality by Design) that emphasizes a holistic product and understanding process.