This article reviews concepts that allow us to clarify the esthetic emergence experienced in social networks. Thus, it clarifies how the type of narratives we generate and interact with interfere with the way we see, create, relate, and learn from each user. Throughout the article, each concept is developed from the voice of different authors who support each statement, having as a background the results and conclusions obtained after having integrated Instagram as a virtual learning environment for the teaching of visual and plastic arts. Among the topics addressed, the incidence of narratives in the development of identity, the need to integrate ICT, and its communicative developments to the curriculum, as well as its influence on creative and relational processes are mentioned.