While initially disconnected, the literatures on responsible business on the one hand, and those of inclusive business (Marquez et al., 2010; SNV and World Business Council for Sustainable Development, 2008) and of the “BoP” after base-of-the-pyramid – on the other (London and Hart, 2011; Prahalad and Hammond 2002), have tended to coalesce in the last years (Reficco, 2010). The prevailing view today, is that “inclusive businesses are entrepreneurial initiatives that are economically profitable and environmentally and socially responsible” (Golja and PoŽega, 2012:23). The launching of commercially viable ventures that seek to better serve the needs of the poor is now widely considered to be an integral part of the corporate social responsibility agenda (FOMIN, 2009). Not only can companies increase their potential market but also contribute to poverty alleviation, or as Kofi Annan (2001) put it: “a happy convergence between what shareholders want and what is best for millions of people.” However, it has become clear that companies that seek to develop profitable businesses with the BoP face a variety of challenges, ranging from issues of providing access to the areas where the poor live to lack of trust after years of deceit from business and other institutions.