Based on the premise that the form generation phase in the design of handicraft products is one of the most complexes, the article proposes the use of the "Roles of products and users expectations" model by Jacob-Dazarola (2015), and “Pre-inventive 2D and 3D forms” method based on Finke (1993). The methods are evidenced in a case study, in which five handicraft product projects were developed, based on the cultural identity of Guapi, a town in the Colombian Pacific.