The tradition of ceramic facades in Bogota dates back to more than a century ago. However, this tradition has been characterised by keeping a conventional construction approach, without any considerable evolution. This paper focuses on significant turning points in Bogota’s tradition that have led to improvements in the construction environment, leading to possible paths for innovation with new proposals for ceramic facades. The central turning-point cases discussed are: Torres del Parque, the North Tower-Hilton International Hotel, brick facades for buildings that emerged after the Colombian Earthquake-resistant Building Standard (NSR-98), and the extension of the Santa Fe Foundation building. Through a detailed focus on these four cases in terms of their technological and morphological solutions, this paper aims to yield innovation opportunities for developing ceramic facade systems within an earthquake prone region.