This article is the result of participation in the “Territory Research Seedbed” of the Universidad Pontificia Bolivariana (UPB) and specifically in the research project “Territorial transformations from the public-private relationship in urbanization processes in the Vereda Los Gómez Itagüí 2000-2017”. The main objective of this article is developed in relation to two questions: What is the South Centrality Macroproject? and how was the Territory of the Aburrá Valley reconfigured from the South Centrality Macroproject? This will be done based on categories of analysis such as: the system of objects and actions, the planning processes of the Territory, and the territorial configuration. The methodology used for this article was based on a bibliographic search from the metropolitan plans and documents, published by the Metropolitan Area entity of the Aburrá Valley, also the land use plans of the municipalities in the south of the Aburrá Valley. Those documents contain programs, projects related to the macroproject in question, involved actors and their interests. Among the findings in this article, it was found that the planning processes and instruments are framed by a systematic reproduction of an urban intervention model.Likewise, the influence of actors such as: urban developers, real estate companies, and the financial sector in terms of the physical intervention of the city was recognized, all under the perspective of an economic scheme.