This chapter establishes a successful link between two concepts that in the business world have always been of intellectual fascination and that, seeing them hand in hand generating outstanding results when they are combined in practice, will be much more attractive. These are leadership and competitiveness. This relationship has a clear intention that all readers, businessmen, managers, academics, both in the public and private sectors, find a document appropriate that allows them to apply a well-intentioned formula to guide companies with global purposes, capable of transcending towards new models, conducting business with renewed sense, in accordance with the demands of the new paradigms that bring the inter-global winds. For this, in the first instance, each of these concepts will be treated individually, seeking to find for each one of them, the essence, the variants, the impacts, and the consequences of the business application.