This chapter shows the results of studying the relationship of three microeconomic variables—cost, price, and quality of products—in Apparel SMEs in the city of Bogotá. The findings allow the authors to conclude that there is a narrow correlation between said variables, which determines that entrepreneurs in the sector must complete previous analyses and put strategies to maintain productivity, competitiveness, and sustainability in international markets in place before deciding to export their products. The development of a country can be reached if its companies reach it as well. It is understood that, for some managers and business owners, the initiative to export is a path to reach greater coverage and profitability, a complicated task given that it requires that companies better their levels of competitiveness measured by various independent factors. The study concludes by showing some tools that relate the aforementioned variables and that may better the competitiveness of SMEs with a focus on exportation.