Different studies have highlighted the advantages bring to society by purpose-driven companies not only on their direct positive impact to society, but on internal performance measures such as employee satisfaction, profit, and consumer loyalty to the brand. Purpose-driven companies seek actions that have a positive impact on society, and though their objectives go beyond maximizing profits for shareholders, the objective of this chapter is to undertake an empirical study focus on identifying the dimensions of competitiveness in which is more urgent that Colombia improves. The results obtained will provide Colombian SMEs a clear picture of goals to go after, in addition to that of maximizing profits for shareholders, and therefore facilitating their transition into purpose-driven companies.