In this research, significant components of organizational behavior in an actual commercial retail store located in Colombia, were further considered and investigated. The business case was analyzed by applying a structured questionnaire in the company. It was concluded that the success of the company is influenced by factors such as motivation, job satisfaction, emotions and decision making, indicating that perception factors and attitudes need reinforcement. In addition, recommendations for the intervention of organizational behavior, as well as the perspective of reducing the negative impacts that these findings might have on the obtained results are also proposed.