Let’s start with you. The audience for this work is you, a student in the social sciences. Many of the problems discussed in this book will probably be new to you, perhaps not entirely, but still. Yet, right from the beginning of your studies, you have been confronted with certain demands, regulations, and procedures, all driven by certain ethical considerations that you’re supposed to be aware of and adopt. You’re supposed to be trustworthy, reliable, honest, impartial, and objective if you want to call yourself a researcher. Ah yes, but how? It seems you’ve got some catching up to do.