In this article, we describe the process of creating a toolkit intended to trigger a reflection on the ethical aspects of the design process in students, so that they can develop individual ethics. Following Wildevuur, Van Dijk and Schot, we understand the design process as a practice that requires awareness and openness, through exchanges that combine expectations and emotional ties that support identity, independence, and mutual recognition. Consequently, the toolkit proposes to face different academic challenges whose common aim is to include empathy in the different stages of a design project. Building from the iteration of the toolkit, we propose three new principles for the inclusion of ethics in the design process: admiration, commitment, and integrity. These principles expand the three concepts raised by IDEO ‒ respect, responsibility, and honesty, addressing a more emotional dimension of each.