The nascent Colombian companies have the potential to boost the economy of the country, however, there is a high mortality rate in the early age, which is due to low competitiveness, reflected in little innovation and slow adaptation to the market. In this context, it is necessary that the nascent companies adopt strategies with high commercial potential, which allow them to generate new business both in the local and international scenario, achieving the positioning and the necessary projection to stay ahead in the fluctuating and disruptive market that face. For this, trends are investigated and it is revealed that videomarketing is the tool with the greatest commercial potential at present, due to the exponential growth of the number of Internet users that consume video daily, reaching the highest traffic in the network, in addition, video is the most dynamic, memorable format with the greatest generation of engagement. This is how this descriptive study based on a documentary research aimed to identify the necessary budgets for the structuring of a videomarketing proposal for the nascent Colombian companies, starting from the conceptualization of its most representative variables until the potential commercial impact is known, so that solid foundations will be provided so that the new Colombian companies assume the challenge of adopting video as an essential marketing tool.