The symposium sets out to foster a deeper dialogue between two interrelated bodies of literature that are too often treated as disconnected, namely research on creativity and innovation in organizations. We present and interrelate five contributions that blur both the disciplinary boundaries and levels of analysis of these traditions. At the heart of our broadening effort is a reconsideration of neglected and overlapping processes of bringing about something new. Examples range from idea thieving behaviors, idea evolution and relationships in creative circles, elaborative play to deal with hazy problems, and creativity assessment over time by institutional gatekeepers, to understanding how diversity in producers and/or products drives innovation. Such processes range from micro- level, individual behaviors, to shifting institutional fields, and back. Take the Seed or the Fruit?: Mis(Predicting) Idea Thieves’ Preference for Early vs. Late Ideas Presenter: Lillien M. Ellis; Cornell U. Presenter: Brian J. Lucas; Cornell U. Re-Defining Problems and Developing Ideas Through Elaborative Play: An Inductive Study of Circus R&D Presenter: Mel Yingying Hua; U. College London Presenter: Colin Muneo Fisher; UCL School of Management Circles as a Social Unit of Creativity Presenter: Patrick Reilly; U. of British Colombia How Do Critics Construct Creative Products? Location, Breaches, and Meaning in Hollywood Franchises Presenter: Spencer Harrison; INSEAD Presenter: Arne Carlsen; BI Norwegian Business School Presenter: Miha Skerlavaj; U. of Ljubljana, School of Economics and Business “Are You ready for a New Sensation”: Innovation and Diversity in Popular Music, 1965-2015 Presenter: Khwan Kim; INSEAD Presenter: Noah Askin; INSEAD