<title>Abstract</title> This chapter analyses tourism development in Colombia from the aspect of conflict and peace. The city of Medellín is taken as a case study to document how Colombia has been affected by its long internal conflict between the government and several guerrilla groups. The chapter also analyses the economic relevance of tourism and the public policies implemented before and after the signing of the peace process. In doing so, the chapter allows understanding of both the benefits and the challenges experienced by the regions so far affected by the conflict and their implications in tourism. It is concluded that in pacification processes tourism can be viewed as a resource to develop the post-peace discourse and should be considered a valid tool to bring peace to the territories.