Abstract Color is a human perception of the light reflected by an object. It is an appreciation that depends on the way the human’s eyes detect the reflected light and the way the brain processes it. However, for industry, it is an attribute of product appearance and its observation allows the detection of certain anomalies and defects [1]. Therefore, color is a characteristic that allows to judge an object by creating conditions for its acceptance or rejection [2]. In this research, a laboratory experiment was carried out to analyze different factors involved in visual color evaluations in textiles. A complete factorial experiment design was carried out in which the analyzed factors were lighting, noise, color and participants.