The adoption of adequate technologies is essential to improve the performance of different kinds of companies. Although there is literature related to the adoption of technology in dairy agribusiness in developed countries, information about it is scarce in developing countries. The objective of this study was to explore the factors associated with the adoption of technology by dairy agribusiness. A structural analysis was conducted to evaluate the relationships between the internal variables of Antioquia province farms, Colombia, and their technology adoption process. This process was explained by two factors: production-related variables and management-dependent traits. The variables resulting in the greatest impact were pasture improvement, genetics, administration, and technical procedures.