This paper describes the implementation and deployment of a software development process for a development unit in a recognized poultry company in the coffee region location of Colombia. This software process was formulated in compliance with the ISO 29110 standard, which serves as guidance for defining the required artifacts and tools. In addition, the IDEAL model was used as a roadmap for defining the process. This model allows us considering continuous improvement tasks over the software development projects that the company proposes for addressing business rules of the poultry sector.