This article argues in favor of a holistic and ethically grounded educational framework for managers, oriented to fine-tune business with developmental requirements. Considering the multiple environmental, social, and economic challenges the world faces today, business goals are approached in terms of genuine humankind developmental obligations. Acknowledging the urgent need to prevent some eschatological scenarios, a critical and mindful methodology is used to diagnose, evaluate and reorient the role of business and management education. Sustainable development goals (SDGs) are proposed as beacons to channel and ethically assess the potential of business to contribute in concrete terms to integral development, using them as prisms through which comprehension, criticisms and transformations can be articulated.