Concrete is the most used building material worldwide, involving thousands of field, academic and laboratory professionals in its production, transportation and application, which creates a wide margin of possible errors that may yield in a poor quality concrete. Each professional addresses the concrete quality according to his/her experience or academic knowledge/expertise. In order to analyze the factors that concrete workers in Barranquilla (Colombia) perceive as the most important for achieving a high-quality concrete, a survey was conducted to both academic and field experts with different years of experience. An analytic hierarchy process (AHP) was applied to weigh the perception of each factor in the concrete quality. Results have shown that, for the survey respondents, one of the most important factors is the environment; this may be associated to the geographic location of the city, which is in a coastal region.