Innovation trends in human management are key factors that have a major influence in a company's competitiveness and its business sustainability. Therefore, an innovation process grants substantial and/or incremental improvements in all business processes, thus achieving organizational value that in turn promotes a definition of the organizational strategy and its actions. This definition leads an organization towards developing specific competencies and strengths that are paramount in obtaining concrete results, whilst competing within an ever-changing and turbulent economic environment. Thence, current and future trials and tribulations in sustainable innovation must be directed to all types of business models: commercial, managerial, financial, environmental, and social. It is very important to emphasize that the above must include staying ahead of trends in human resource management, aimed at simplifying processes, management guidance in information flow within the workplace, and building an organizational culture founded in innovation.