The strategic organizational direction must deal with the causes that give rise to changes in the organizations in each of their levels. The strategy is affected by the principles, values, and interests of all those who have power in their environment. This chapter reports the results obtained in the Relevance dimension, achieved during more than 3 years of theoretical and applied research that has taken place as a result of the Responsible Integral Management Model (GIR) based on the Human Resources of the companies of the tourism sector, as in the Colombian case.