This article aims to the emergency of tourism activities linked with a landscape in a lagged west area of Colombia, concretely at the town of Bahía Solano. The main objective is to describe values in the qualitative explorative case study for proposing the tourism management process to the whole organization of activities in the lagged area as Bahía Solano. In spite of isolation and lack of connectivity, spontaneous market mechanism and flow of visitors contributed to a continuous development of economic activities that steam deep changes in local life. In consideration of initial conditions of the town, our approach poses interesting challenges here exposed. Firstly, we inquire about the possible effects of tourism on lagged places with qualitative exploratory study and we built profiles of local and foreign visitors interpreting their features and their expectation about this kind of destination. This contribution results the design tourism process planning as an opportunity to implement to the Pacific Ocean destination of Bahía Solano and will be used in the municipality as a part of the next step for the municipality tourism plan.