Abstract Determine the potential value of the technology that an organization has, for example, the university, is an issue that is not easy to answer. The only way to look to the future, since there is no data, is to have a very good theory or model. The application of maturity models creates useful benefits. Its application covers a diversity of problem areas related to the development, use and impact of information technology. The human-computer interaction is part of a process of creating technology. Generating a model of intelligent maturity can be seen as an evolutionary approach for a traditional university to progress to several levels of maturity of a smart university.