Abstract In this study, a target population of hardware stores that sell paint in the city of Bucaramanga, Colombia was determined. Through a survey, we proceeded to investigate in business the different uses that give expanded polystyrene that generally serves as a product packaging element. A univariate and bivariate analysis of the variables used in this study was carried out with statistical package for the social sciences to make a diagnosis of the different uses of expanded polystyrene and its use in construction materials. Therefore, use the expanded polystyrene to reduce the volume in sanitary landfills through the creation of waterproofing paint. The gradual process of industrialization of the new paint based on expanded polystyrene EPS will allow mitigating the transit of these wastes to sanitary landfills to reduce environmental impact, will allow the emergence of a new production chain as a commitment to a social industry that will receive economic benefits for the improvement of the quality of life of the actors that will intervene in said productive chain. It has not been implemented because some scientists believe that the inputs required to mix expanded polystyrene are expensive and the industry would not be willing to take on. It is observable that the scientific community is also not interested in exploring limonene alternatives so that the criteria of a mixture with environmentally friendly expanded polystyrene are maintained.