The paper is the result of research, carried out within the environment of higher education in the city of Bogotá, through the application and development of Transmedia strategies, as a tool for construction, response and appropriation of knowledge within the academic environment.Therefore, the processes developed throughout the research are presented and demonstrates how transmedia can be a useful tool in the pedagogical work of teachers.This study is supported by a theoretical analysis that from the field of educommunication, shows the close relationship that exists between the media, pedagogy and communication and how they relate to ICTs and technological advances.