Due to the complexities of the social, economic, and political context of Colombia, several authors have argued that Colombians tend to be very creative at an individual level, but that they face strong difficulties when trying to act collectively in a creative way. This article deepens in the concept of creativity through a literature review and then contrasts the defined concept with the vision and imaginaries of creativity of tech-entrepreneurs in the country. The main theoretical point is to contrast the empirical verification of the academic literature of creativity with the imaginaries of Colombian entrepreneurs in order to establish a more efficient and effective creative process.