The present work tries to unravel the structural characteristics of the imaginary articulated by the Argentine center right in order to legitimize their governments and give meaning to the political reality. To respond to this objective we will concentrate on reading the speeches of Presidents Menem and Macri, who have led governments that express this political color. We will research into two great dimensions that make up the foundations of the imaginary on which the center right works in our country. In the first place we will try to account for the similar mythopoesis that both governments present. Secondly, we will dwell on the relation of elective affinity between a lexicon of interiority, a way of understanding and working on the self inscribed in the literature of self-help and the notion of state, market and individual presented in presidential speeches