Risk in Financial Business - Case Study Applied to the City of Cali Jairo Diaz Toro PhD., Zuluaga Paula Arango, Ana Maria Serna S. Abstract By consolidating financial analysis executed in Valle del Cauca's SMEs during the years 2012, 2013 and 2014; it is observed that 2012 was a prosperous year, with 21% of financial risk. From then on, the business sector (SMEs) in the city of Cali has been growing in number of companies, it is remarkable that the studied financial indicators have been decaying significantly from the good results obtained in the year 2012 which were really encouraging, to the results of 2013 that presented a financial risk of 58%. Also following the financial analysis, 2014 continues showing unfavorable indicators until arriving at 75% of financial risk in the analyzed companies in the SME sector of the city. Full Text: PDF DOI: 10.15640/jfbm.v5n1a1