In the framework of digital economy and the fourth industrial revolution, it is very important that companies have internal capabilities for the analysis of data and of the information they produce, as well as to generate value in the decision-making process. In 2017 the EAN University implemented the Program for Strengthening Capabilities in DA (PSCDA) with 15 companies from different economic sectors in Bogotá, Colombia. The main purpose of the program was to diagnose, qualify, and accompany the participating companies, in the process of strengthening their DA capabilities. Among the most important results we highlighted that 90% of the companies from the program have applied technological tools for the analysis of their data, while an 80% were able to design and implement a plan of improvement for their processes in data analytics and its use in decision making.