Cleaner production has been used for several years in Latin America to minimize waste generation while reducing material and energy consumption. Despite those environmental benefits, its implementation may sometimes lead to changes in products or processes whose environmental performance can yield either positive or negative outputs when examined within a broader context, meaning it is necessary to complement cleaner production with other environmental tools that can provide environmental assessments. This paper presents a combination of cleaner production with life cycle assessment (LCA) applied within the wood industry in a case study in Salvador, a state of Bahia (Brazil), regarding the production of two models of wooden chairs. The study selected life cycle assessment as a scientific tool to quantify the environmental impacts of the models having ILCD 2011 midpoint and cumulative energy demand methods. The results confirmed the presence of environmental tradeoffs among the models that were not considered during the cleaner production program implemented. This paper also includes a proposal of a flowchart to guide the implementation of cleaner production when deciding to implement changes in material, energy source, processes, final destination, or lifespan of the product evaluated, identifying the stages where environmental assessment like life cycle assessment may be required to address tradeoffs.