Th e paper proposes a theoretical model to assess the factors aff ecting students' satisfaction of their university and their future behavioral intentions.Th e proposed model was validated by empirical or case research, applied at three Colombian universities (public and private) in Cartagena.A 19-item questionnaire was given to a random sample of 400 students, and was solved by the Structural Equation Modeling (SEM).Results showed that the students' perceptions of the universities analyzed aff ected their satisfaction level and this, in turn, aff ected their future intentions.Perceived value pricing did not have a signifi cant eff ect on satisfaction.Th e model was validated using the most common fi t indices.Th e results presented a statistically valid model, whose main result is the identifi cation of a signifi cant causal eff ect among the students' perceptions, satisfaction and future behavioral intentions in the universities analyzed.Th ere was not a signifi cant diff erence in results between the public and private universities.