This article aims to explain how during the 2014 Colombian legislative election those candidates who had national visibility—in terms of the number of appearances in written press—effectively had a nationalized election. Furthermore, it aims to explain and further the understanding of the relationship between a candidate’s reputation in terms of favorability, esteem, and prestige, and the degree of nationalization of his or her votes. Therefore, to answer our research question, a descriptive study is conducted, seeking to account for the relationship between the variables: nationalization using Bochsler’s weighted party nationalization score, candidates’ visibility in the written press, and candidates’ reputation—understood in terms of their image, esteem, prestige, and goodwill—during the 2014 election campaign.