The logic of the web 2.0 encourages and rewards the accelerated mass production and the “altruistic” exchange of signs among its users. Despite the apparent depreciation of the word’s value, it is possible to liberate the language of its automatisms. As Franco Berardi says, poetry, better than any other expression, breaks the transparency of communication. Specifically, this paper will focus on the experimental work “Peronism (spam)”, by the Argentinian writer Carlos Gradin, who uses the concept of spam to elaborate a heterogeneous and disruptive technopoetics of the standardized signs.