Supply chains are systems characterized by inter-organizational and inter-functional relationships where the markets dynamics and lack of will towards collaborative relationships, lead to each member attempting to maximize their individual performance, generating inefficient global results. To address this problem, it is necessary to adopt appropriate coordination mechanisms to improve the global performance of the decentralized supply chain [10]. Among the coordination mechanisms are information technologies, information exchange and data, joint decision-making and supply contracts [2]. Among the types of contracts, the shared revenue is highlighted, which in addition to promoting coordination in the chain, is concerned with better distribution of income between its echelons [6] by modifying two values to be defined, the wholesale price and income distribution coefficient. In this paper, a mathematical model that represents the revenue sharing contract that attempt to maximize the performance of the supply chain is developed. Finally, a case study in a fruit supply chain composed by three echelons is formulated and the comparative economic results between the current scenario and the scenario using the revenue sharing contract as a coordination mechanism are shown.