Freight transportation is accounted for many negative externalities, such as congestion, emissions, noise, accidentality, among others. However, goods movement is an important issue regarding livability and competitiveness of a country, having more efficient transportation systems can be the difference between success or failure of economies as reported in the LPI (Logistics performance index). Recent technology development such as information systems, internet of things and collaborative economies can be an answer for solving transport inefficiencies. Literature has reported the use of intelligent transport system as a useful tool to improve efficiency, safety and environmental performance of vehicles and transport systems. Below novel system and its real application that is based the concepts of supply chain collaboration is presented, resulting in important benefits for companies involved, improving utilization rates, and diminishing number of trips and costs. Finally, some practical implications are presented.