The following research tries to analyze the brilliant social promotion carried out by the Segura Nieto from Orce. A progeny of pechero origin that, through the powerful accumulation of fields, honors and heads of cattle helped to introduce the list of titles of the Kingdom. However, to carry out their businesses, they did not always use the ethic and orthodoxy way, but the opposite side. Judicial causes, extortion, fraud and even murder were some of the eccentricities that are hidden behind the apparent image of magnificence and sumptuousness of said kinship.