This study aims to establish the scenarios in which it is possible to carry out effective protection of intellectual property in the sector services sector and specifically in tourism. For this purpose, a literature review was carried out both in tourism and in the application of intellectual property to the services sector. It was possible to identify that the use of intellectual property in the sector can favor the promotion of tourism, knowledge, traditions and national culture. It was also established that intellectual property protection mechanisms are associated with copyright, domain names and platforms, trademarks (mainly umbrella brand), geographical indications and industrial designs.