Bogotá has become a sustainable urban transport reference for many cities around the world, both in the global North and the South. This chapter shows that the rapid and global circulation of Bogotá’s Bus Rapid Transit (BRT) system Transmilenio and car-free programme Ciclov'a is related to the existence of a set of experts who have persuaded mayors and local leaders around the world to adopt these policies in their home cities rather than to the technical merits of the policies themselves. These experts were able to enact persuasion thanks to a powerful – yet simplified – narrative that linked Bogotá’s urban transformation to these transport policies; a set of artefacts, including videos, photographs and moving quotes, that connected local leaders with the policies in an emotional way; and the building of policy ‘buzz’ and trust between these experts and local leaders that was facilitated through face-to-face encounters in conferences. Thus, the chapter reveals how the mobilisation of simplified stories of urban transformation and development are key actions behind the global circulation of urban policies; how policy learning is not exclusively a rational process but rather one influenced by emotional connection; and how conferences and policy forums are still important arenas where persuasion is enacted.