This book proposes Agentive Semiotics as a new perspective to addressing semiotics of design. The novelty of this perspective lies on that semiotics of design with Agentive approach implies focus not only on the artefacts, but on interactions between agents, mediated by artefacts. Agentive Semiotics takes into account experience as a whole. The book presents applications from theoretical corpus of agentive semiotics into semiotics of design.
