The cinema is considered as one of the more important artistic and cultural expression forms of the humanity, and in turn, is a social communication media that has reported topics inherent in the human condition, the romance, the death, the happiness, the war and also the peace. Considering the appropriation to be the importance that receives the war as subject matter approached by the under the typology of warlike cinema, this investigation seeks to analyze the consumption, the use and the meaning given by young audiences in Bogota to foreign movies that have taken as references the Holocaust Nazi. This study arises for the absence of studies in Colombia that show the perspective of audiences, in this case, consumer of movies; as well as, of the need to demonstrate dynamics of appropriation, use and negotiation of meanings of messages generated in young people from the cinema. For it, we have considered the following categories: mediation, as capacity of people to transform and reinvent the reality and as resignificance of this reality from the productions that are given such as the cinema (Jesus Martin Barbero); the relation product of consumption, market and culture and cultural consumption (Nestor Garcia Canclini); the concept of prosumidor (Octavio Islas) and narrative audio-visual (Jesus Garcia Jimenez). From the methodology, this study proposes three stages: a) To identify those more relevant movies linked to the Nazi Holocaust in the young audiences; b) To analyze the representation of the discourse of the war across the cinema narrative in the selected movies and c) To determine the sense, meaning and appropriation gave by young audiences to the message transmitted through these movies. It is important to mention that this study answers to an interpretive and qualitative perspective. It has as tools of compilation of information and of analysis, the analysis of content and of the image, interviews to experts and focal groups with young audiences.
Tópico:
Cinema History and Criticism
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FuentePublicuidad. Revista Latinoamericana De Publicidad