The analysis of an image reveals to us what it wants to show and also what it keeps inside. The base for this study is a particular moment of a collective's history, the exhibition of the Ulm School of Design, carried out in 1958, which show to the world the new way to go ahead in a new vision. In the image, we discovered several overlapping planes that allow us to perceive the individuality and the whole message that will be transmitted. Sequences, fixed and mobile aspects, light and color. The image concept as a sum of moments that guides us to the implicit perception, to the footprint we recognize today in an image.