With web 2.0 brands have penetrated the network through influential spokespeople (youtubers, for example) that expose the benefits of their products. To date, digital efforts have in many cases been effective. Nevertheless; A different phenomenon is increasing its value around these characters: the launch of own products. This event has opened eyes on the level of influence that youtubers have on their audience, in scenarios such as May 25, 2016, Filbo Bogota collapsed due to a Youtuber that brought together more than 15,000 people to buy his book. A fact that emphasizes the investigative interest since it provides a panorama on the new consumption behaviors in young audiences and still more, the levels of influence of these personages. With this, it‟s proposed as a main objective to determine the factors of success that a digital influencer has when launching a product of it‟s own. It‟s a case study of Sebastian Villalobos, the Colombian influencer with the largest number of followers on Youtube, with 4,543,854 subscribers in his main channel, who just a year ago launched YouTube School, (his first own product, a book) to his audience, being a resounding success. This paper is developed through the theory of persuasion Maximum Influence and postulates of influence by Paul Lazarsfeld, in addition to the theory of personal branding by Dan Schawbel. The methodological design becomes the qualitative paradigm, with a descriptive - exploratory scope. Supported in in-depth interviews with: Lina Caceres; Manager, Sofia Castro; Youtuber Colombian with a close relationship with other Colombian youtubers including Sebastian Villalobos, and some people from his audience. In addition, Was used the technique of speech analysis and content in the product released. Netnographic observation with the help of social Listening tools like SYSOMOS of the behavior of the influencer with his audience in social networks. Finally, the application of 350 fan‟s surveys of the influencer.