It has been shown, from previous studies, that undergraduate students in local universities have low participation and motivation regarding the services and benefits offered by their well-being1 centers. The work done by these centers seem not to be very successful; presumably, students do not fully understand the activities or services offered, or they do not satisfy their interests. It was found that a focus on well-being allows universities to foster human development within their community and that is the reason why well-being centers exist. However, in many cases, these centers are viewed narrowly, providing mainly economic assistance. The present research aims to identify the tastes, preferences, and interests of this population of students of a private university in the city of Medellin, regarding the services of its well-being center. This effort looks to contribute to the improvement of the well-being center value offer. We investigated aspects such as what is university welfare, how this is achieved (or attempted to be achieved) and what factors the students do perceive relevant for their well-being at the university. The project was carried out through qualitative technique by conducting group sessions, and a quantitative technique (survey). We found that most students do not use well-being center services due to lack of knowledge; however, students who have used the services indicate they are right and indeed meet their needs. Additionally, students say they prefer alternative means to know about the services, such as activities in places with a high concentration of people and online social networks. Furthermore, students associate well-being with personal and social factors rather than academic, so activities are proposed that promote their personal, social and citizen development.