The Square (2017) is a film by Ruben Ostlund in which he ironically criticizes the state of the individual in modern society. Ruben Ostlund developed the film under the influence of the Enlightenment philosophy, therefore showing a special focus on reason. Using some concepts by Jean Baudrillard, Arthur Danto and Donald KuspitsIn, our study of this film will highlight that contemporary art has lost its meaning, becoming a product and a consumption object. In addition, we will analyze the relationship between the Enlightenment, the individual and his current forms, taking as point of reference concepts explained by Max Horkheimer and Pankaj Mishra.