The purpose of this research is to generate a phenomenological approach to business intelligence among businessmen in Norte de Santander. This information is crucial in order to increase competitiveness and improve processes and is directed toward intellectual capital as a determining factor in this knowledge. The method used was based on the theory that uses phenomenology to unveil the experiences of key informants, who chose four entrepreneurs from different economic sectors in the area. This research revealed the lack of knowledge managers have about knowledge-based management and the trends that it has as a determining factor in improving competitiveness for the organization.