This article examines the interactive novel TOC: A New Media Novel (2009), by American writer and artist Steve Tomasula, based on the conceptual metaphors he proposes about temporality. Drawing from these temporal tropes, we present a reflection on the particularities of interactive fiction, both in its narrative forms and its connection with the technological supports it is build upon. Likewise, we propose an approach to the way in which cognitive semantics has addressed the way human beings conceptualize time, trying to expand their analysis from the verbal language to the realm of interactive audiovisual media.