Travel time reliability promotes the quality and consistency of the roadway trips. To improve travel time reliability, transportation agencies need data monitoring, analysis, and planning tools to understand fluctuations in traffic and, to identify effective strategies to reduce uncertainties caused by recurring and nonrecurring congestions. The Strategic Highway Research Program 2 (SHRP2) developed reliability solutions to improve analysis abilities for transportation professional. As one of the reliability products, the SHRP2 L07 refers to Identification and Evaluation of the Cost-Effectiveness of Highway Design Features to Reduce Nonrecurrent Congestion. The L07 tool allows for estimating the effectiveness of physical design treatments for improving travel-time reliability and comparing the economic benefits of different location-specific design options. In this study, we evaluated the cost-effectiveness of the Freeway Service Team (FST) program implemented in Wisconsin, USA. The implementation of incident management programs such as FST is a common practice by transportation agencies to reduce nonrecurrent congestion. The FST treatment was implemented on a 12-mile freeway segment in Brown County, Wisconsin and, its potential safety and operational benefits due to reduced frequency and duration of crash and non-crash incidents were evaluated in two scenarios. The estimated economic benefits using the L07 tool showed that the FST is an effective way to reduce nonrecurrent congestions and its impacts.