To date, it has not been considered the contribution the creative writing can bring into academic research, since usually they are considered non correlated areas. In this work, it is proposed a framework and a practical case is implemented addressing the development of scripts with the appropriate characteristics, which adds value to the process of innovation projects formulation. It is proposed a critical and reflexive discussion about the potential contribution of the creative writing as a collaboration tool to be used in a script development, and the way how the script writing adds value to the investigative activity. Since the script writing continues to position itself as a type of creative writing, and the development of a script can be understood as an audiovisual production, it is relevant to bear in mind the fundamental concepts of the creative writing and the audiovisual production that can contribute the most to the process of innovation projects development.