This article intends to carry out an analysis of the 14th edition of SP-Arte, one of the most important contemporary art fairs in the Latin American Souther Hemisphere. This edition of the fair took place in a context of great political and social tension in Brazil, framed by the murder of the councilor of PSOL Mariele Franco, and the arrest of former president Luís Inácio Lula da Silva. After a series of other conflicting events, todays political and social scenario in Brazil is tense and chaotic. However, apparently, its art market follows a different path towards growth, thanks to the prominent internationalization of Brazilian art. This paradox was visible in this edition of the fair, whose international repercussion highlighted the fact of having left out of its walls the current tensions and the artistic reactions to them. In this article, we seek to analyze —through the discourses of / about the fair— the reasons for the disconnection of SP-Arte with the current Brazilian context, and to understand the motivations and consequences of that strategy.